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ScorecardResearch Privacy Policy
Last Updated: February
2022
ScorecardResearch;
service of Full Circle Studies, Inc_
and part of the comScore, Inc. internet ratings and research group; (collectively;
measures digital consumption behavior data, which may include information about online activities, and video streaming activities, among otl
research effonts
We use this data t0 create reports on digital consumption behavior and trends, and to provide research and information proc
about consumers' preferences and interests_
The information You contribute
used by Comscore,
globally-recognized authoriry on internel
and research
whose data are routine
The New York Times@
The Wall Street Journal?
and CNNE. The data are extensively relied upon by some of the world's largest media con
its strategic partners include the most important players in the TV and digital media and advertising ecosystem: To learn more about Comsco
This Privacy Policy ( Policy ) describes how we process
other words;
collect; transmit, store, share, and delete
personal inforn
informed decision about how you want
interact with our website, WVMscorecardresearch com
Website'
our ScorecardResearch Tags_
The Short Version
As further described below; under this Policy we may collect the following categories of information (which may be considered personal infomr
personal and online identifiers,
Internet or other
ctronic network activity;
geolocation information (inferred from IP address)
inferences drawn from information Iisted in this Policy about your predicted characteristics and preferences; and
other information about You that is linked t0 personal information:
We may collect information about you or your household from third parties as well. For details about our practices_
please read this entire PoE
What information is collected and why
Information you provide to ScorecardResearch:
We may collect personal information that you choose t0 provide t0 US_
For example,
you contact us through our Website, we may collect pe
contact
information) as well as any other information that You voluntarily provide to US in order to respond t0 your inquiry or verify your identit
We may
Iso collect personal information YOu submit if you participate in
market research effort: For example, you may be presented with
asking You tO respond
questions about your internet usage YOu may be asked
provide demographic information that informs OUr researd
Information collected automatically when you visit our Website.
Our Website automatically creates logs regarding your activity on our Website
These logs may identify the features that you use, the actions
access while on our Website
The personal information collected from You may include online identifiers (e.
IP address) and Internet or other
ectronic netwwork activity
history; operating system_
browser type, website preferences, your use of our Website (eg , time accessed, duration of visit, etc:) We generz
aggregate formats
assess the effectiveness of our Website and to better understand your priorities and interests
Information collected using ScorecardResearch cookies or similar technologies
Tags")
ScorecardResearch
collect the following information:
online identifiers (e.g:
cookie identifiers, Other hardware or device ideniifiers; and
addresses);
geolocation inferred from the IP address
and
Internet or other
ectronic network activity including information about your browsing history; operating system, browser type, website
application (e.g , time accessed, duration of visit etc )
The information collected may be processed by US t0 draw inferences about your predicted characteristics and preferences.
ScorecardResearch Tags are used by participating websites and applications, including applications on gaming devices_
the-top devices
stream video
perform other functions (collectively "Publishers") to collect information about your use of those services. Examples of inform
you view on the websites you visit; the applications you use , and the advertisements that are served
you through these websites and appl
Publishers use the ScorecardResearch Tags by deploying the tags on their websites, in the advertisements served on their websites or other
technology into their applications. These ScorecardResearch Tags send
message t0 the ScorecardResearch service that causes
Scorec:
identifier to be collected along with information related t0 the usage of the services provided by the Publisher
For example
you visit
site that uses ScorecardResearch Tags, the tag will set=
cookie on your browser which enables ScorecardResear
website usage information: Comscore_
behalf of ScorecardResearch, combines that information with information from other Publishers an
Do Not Sell My Personal Information
2022 ScorecardResearch, AlIl Rights Reserved
ratings
Tags
overe