cision
Research Report
2021 State of the Press Release
Every Press Release
Tells a Story, Doesn't
It? Find Out What We
Cision Bot
Learned When We
TODAY 5.37 AM
Analyzed More than
Cision Bot
100,000
Hey therel [What Ied you to stop
by today?
Comms professionals know the press release
Connect with an expert
is a strong tool to help spread their message,
but that strength lies in knowing what it
Cision Bot
takes to craft
compelling press release that
What topic are you looking to
grabs attention and incites action
For our
discuss?
2021 State of the Press Release report,
we
analyzed more than 10O,000 press releases
and spoke to some industry pros to
Product Capabilities
understand how press releases fit into their
Schedule
Demo
larger PR strategy We also found some
patterns PR pros should stick to when
Pricing
Support
sending releases and some they should break
to stand out from the crowd:
View our Policy
How does your press release strategy
compare? Get this report to find out. You'Il
YES;
am ready to send my
also
answers to such questions as:
release within 48 hours
Which words do the most viewed press
Cision may use your cetails
contactyou
releases have in common?
with you marketing communications
(newsletters  wvebinar invitations event
Frluncy
Temte
How do multimedia assets impact
invitations; prcduct information and
get