Goo Developers FSearch the Blog Transitioning Google URL Shortener to Firebase Dynamic Links March 30, 2018 Posted by Michael Hermanto, Software Engineer; Firebase We launched the Google URL Shortener back in 2009 as way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices; home assistants, and more To refocus our efforts were turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL): FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. Were excited to grow and improve the product going forward: While most features of goo.gl will eventually sunset; all existing links will continue to redirect to the intended destination. For consumers Starting April 13,2018, anonymous users and users who have never created short links before today will not be able to create new short links via the goo.gl console. If you are looking to create new short links, we recommend you check out popular services like and Ow.ly as an alternative If you have existing gl short links, you can continue to use all features of goo.gl console for a period of one year; until March 30,2019,when we will discontinue the console. You can manage all your short links and their analytics through the goo.gl console during this period: After March 30,2019,all links continue to redirect to the intended destination Your existing short links not be migrated to the Firebase console, however; you will be able to export your link information from the goo.gl console. Bitly. goo. will will