Oracle and BlueKai
Oracle Buys BlueKai
On February 24,2014 Oracle announced that it signed an
agreement to acquire BlueKai to extend the world's largest
Marketing Cloud with the leading Data Management
Platform to personalize marketing programs and
customer experience
The transaction has closed:
BlueKai is the industry's leading cloud-based big data
platform that enables companies to personalize online;
offline and mobile marketing campaigns with richer and
more actionable information about targeted audiences:
BlueKai's Data Management Platform (DMP) centrally
organizes
company's customer and audience data in the
cloud to help implement personalized marketing
campaigns across all channels and deliver better results
and higher marketing ROI. BlueKai also runs the world's
largest 3rd party data marketplace to augment a
customer's proprietary data with actionable information
on morethan 700 million profiles. Approximately 300