Developers Transitioning Google URL Shortener to Firebase Dynamic Links March 30 , 2018 Posted by Michael Hermanto, Software Engineer; Firebase We launched the Google URL Shortener back in 2009 as way tO help people more easily share links and measure traffic online_ Since then; many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically; from primarily desktop webpages to apps; mobile devices; home assistants, and more. To refocus our efforts, were turning down support for goo.gl over the coming weeks and replacing with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send Googi