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Welcome
ScorecardResearch;
service of Full Circle Studies, Inc:
is part of the Comscore; Inc: market research community;
[eading global market research effort that studies and reports on
Internet trends and behavior. ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data
help show how peopl
use the Interner, what
they like about it and what they don't:
ScorecardResearch collects data through from two main sources: surveys and web tagging:
For our surveys, we invite people on the Interet to provide Us with anonymous
demographic and Internet usage information that we can use tO refine our reporting: These surveys are always voluntary; and are never used
collect personal information_
For web
tagging; participating websites agree
deploy
special code throughout their sites. Again, no personally identifiable information is ever transmitted by;
linked t0
the web tags:
Learn more about ScorecardResearch and our market research programs_
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