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Research Report
2021 State of the Press Release
Cision Bot
TODAY 4.41 AM
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Every Press Release Tells a Story, Doesn't It?
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today?
Find Out What We Learned When We
Analyzed More than 100,000
Connect with an expert
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Connect with an expert
Comms professionals know the press release is a strong tool to help spread
Cision Bot
their message; but that strength lies in knowing what it takes to craft a
Incorrect information? Clear the form
What topic are you looking to discuss?
compelling press release that grabs attention and incites action: For our
2021 State of the Press Release report; we analyzed more than 100,000 press
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releases and spoke to some industry pros to understand how press releases
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fit into their larger PR strategy: We also found some patterns PR pros
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should stick to when sending releases and some
should break to stand
out from the crowd.
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How does your press release strategy compare? Get this report to find out:
You'Il also get answers to such questions as:
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Which words do the most viewed press releases have in common?
How do multimedia assets impact engagement with press release content?
How have press outreach levels changed since the start of the pandemic?
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