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Principles
About
Through our global research efforts , ScorecardResearch collects data that assists companies around the world
providing products and services that better meet the needs of
consumers
By analyzing general visitation patterns and conducting surveys, ScorecardResearch is able
help companies better understand the likes and dislikes of consumers_
Web Tags
Scorecard Research primarily collects data through the use of web tags.
web tag
code placed by partners on their websites
collect information about general visitation patterns
Web tags are commonly used by companies across the Internet t0 understand the visitation on their website
Cookies
In addition, the ScorecardResearch web tag utilizes
cookie.
cookie is
small amount =
data, which often includes an anonymous unique identifier that is sent -
your browser
from
web site and stored on your computer's hard drive. ScorecardResearch uses
combination of web tags and cookies t0 help websites count users who have visited and seen
page or various parts of
page: We require that any website using our web tags include
notice about their use
collect anonymous traffic data and
state what choices are
available
users regarding the use of the information collected. You can opt-out of participating
ScorecardResearch's web tagging market research by clicking here.
Surveys
From time to time, you may see
ScorecardResearch survey invitation pop-up on your computer screen when ycu are visiting
participating web site_
These surveys are intended to
ask
questions about you and your Internet usage , but will never ask for any personally identifiable information
You can choose whether you wish to participate and can opt-out from
receiving these surveys at any time
Additional Information
For more information about who
esponsible for the privacy and security of your personal information and about our privacy program; please visit-
Wan
comscore comlaboutprivacy.
Do Not Sell My Personal Information
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