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DAA Self-Regulatory Principles
This Application of the Self-Regulatory Principles of Transparency & Accountability to Political Advertising explains how the Digital Advertising
4V"
Alliance's ("DAA") Self-Regulatory Principals of Transparency and Accountability apply to paid-for express advocacy political advertising for
federal and certain state-wide elections in both the desktop and mobile environment: This guidance responds to the growth of digital political
DMA
advertising, and the need to provide potential voters with clear; meaningful, and prominent access to information about the entity that is
promoting the political advertising they see online:
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This Application of the DAA Principles of Transparency and Control to Data Used Across Devices explains how the existing Digital Advertising
Alliance
DAA") Self-Regulatory Principles for Online Behavioral Advertising ("OBA Principles
and Multi-Site Data
'MSD Principles") , and the
Application of the Self-Regulatory Principles to the Mobile Environment
Mobile Guidance") (collectively; the "Principles") apply to the practice
~OA
of using Multi-Site Data and Cross-App Data collected from
particular browser or device for use on
different computer or device: This
guidance will become effective February 1,2017.
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This Application of Self-Regulatory Principles to the Mobile Environment guidance explains for covered companies how the existing Digital
4V"
Advertising Alliance
'DAA") Self-Regulatory Principles for Online Behavioral Advertising ("OBA Principles"
and Multi-Site Data
'MSD
Principles'
(collectively; the "Self-Regulatory Principles'
apply to certain types of data in the mobile Web site and application environment
This guidance responds to the fact that both First Parties and Third Parties operate across
variety of channels including mobile. The Self-
Regulatory Principles apply consistently across these channels; although current implementation may vary based on the technological demands
of different channels.
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The cross-industry Self-Regulatory Principles for Multi-Site Data augment the Self-Regulatory Principles for Online Behavioral Advertising
(OBA) by covering the prospective collection of Web site data beyond that collected for OBA purposes
The existing OBA Principles and