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About the DAA
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DICIt LAd"EKTISINGALLIANCE
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About the Digital Advertising Alliance
The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups that together deliver
effective; self-regulatory solutions to online consumer issues
About the Associations Participating in the DAA
4-s The 4A's is the American Association of Advertising Agencies,the national trade association of the ad agency business It represents
more than 1,100 member agency offices in the United States that employ over 65,000 people; offer
wide range of marketing communications
services, and place 80 percent of all national advertising: The management-oriented association helps its members build their businesses, and
acts as the industry's spokesman with government; media, and the public sector: For more information, please visit WWWaaaaorg:
aaf
The American Advertising Federation; headquartered in Washington, D.C_,acts as the "Unifying Voice for Advertising:" The AAF is the
oldest national advertising trade association, representing 40,000 professionals in the advertising industry: The AAF has a national network of
200 ad clubs located in ad communities across the country: Through its 226 college chapters, the AAF provides 8,000 advertising students with
real-world case studies and recruitment connections to corporate America The AAF also has nearly 100 blue-chip corporate members that are
advertisers, agencies, and media companies, comprising the nation's leading brands and corporations For more information, please visit
WWWaaforg:
AA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing
the interests of marketers, and promoting and protecting the well-being of the marketing community: Founded in 1910,the ANA provides
leadership that advances marketing excellence and shapes the future of the industry The ANA's membership includes more than 1,850
companies and
organizations with 20,000 brands that engage almost 50,000 industry professionals and collectively spend or support more than
5400 billion in marketing and advertising annually: The membership is comprised of more than 1,100 client-side marketers and more than 750