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Transitioning Google URL Shortener to
Firebase Dynamic Links
March 30, 2018
Posted by Michael Hermanto, Software Engineer; Firebase
We launched the Google URL Shortener back in 2009 as a way to help people more easily share links
and measure traffic online_
Since then; many popular URL shortening services have emerged and the
ways people find content on the Internet have also changed dramatically, from primarily desktop
webpages to apps, mobile devices, home assistants, and more_
To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it
with Firebase Dynamic Links (FDL): FDLs are smart URLs that allow you to send existing and potential
users to any location within an iOS, Android or web app. We're excited to grow and improve the product
going forward. While most features of goo.gl will eventually sunset; all existing links will continue to
redirect to the intended destination
For consumers
Starting April 13,2018, anonymous users and users who have never created short links before today
will not be able to create new short links via the goo.gl console. If you are looking to create new short
links,
we recommend you check out popular services like Bitly and Ow.ly as an alternative.