YourAdChoices
Learn
Control
Principles
About the DAA
Ccced
DICITALADYERTISING ALLIANCE
Espanol
DAA Self-Regulatory Principles
This Application of the Self-Regulatory Principles of Transparency & Accountability to Political Advertising explains how the Digital Advertising
Alliance's ("DAA") Self-Regulatory Principals of Transparency and Accountability apply to paid-for express advocacy political advertising for
federal and certain state-wide elections in both the desktop and mobile environment: This guidance responds to the growth of digital political
OMe
advertising, and the need to provide potential voters with clear; meaningful, and prominent access to information about the entity that is
Nau
promoting the political advertising they see online:
Download PDE
This Application of the DAA Principles of Transparency and Control to Data Used Across Devices explains how the existing Digital Advertising
Alliance ("DAA") Self-Regulatory Principles for Online Behavioral Advertising ("OBA Principles
and Multi-Site Data ("MSD Principles"),
the
Application of the Self-Regulatory Principles to the Mobile Environment ("Mobile Guidance
(collectively the "Principles
apply to the practice
CMA
of using Multi-Site Data and Cross-
Data collected from
particular browser or device for use on
different computer or device: This
guidance will become effective February 1,2017.
Download PDE
This Application of Self-Regulatory Principles to the Mobile Environment guidance explains for covered companies how the existing Digital
Advertising Alliance
DAA") Self-Regulatory Principles for Online Behavioral Advertising ("OBA Principles'
and Multi-Site Data
MSD
Principles
(collectively the "Self-Regulatory Principles
apply to certain types of data in the mobile Web site and application environment
This guidance responds to the fact that both First Parties and Third Parties operate across
variety of channels including mobile. The Self-
NAla
Regulatory Principles apply consistently across these channels, although current implementation may vary based on the technological demands
of different channels_
and
App