Csab
M E D
Online advertising exchange (Index Exchange)
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The following discloses the information gathering and dissemination practices of the Casale Media Online Advertising Exchange (Index)
Casale Media believes in all Internet users' rights t0 privacy: All information collected by the Casale Media Online Advertising Exchange (Index) is
not personally identifiable as it relates t0 consumers
Cookies
A cookie is
small amount of data
which often includes an anonymous unique identifier that is sent to your browser from
website's computer and
stored on your computer's hard drive
The Casale Media Online Advertising Exchange (Index) uses cookies for the purpose of tracking when an Internet user has seen an advertisement:
These cookies do not and can not provide Casale Media with any personally identifiable information about an Internet user: These cookies serve
two purposes:
They are used to inform the Casale Media Online Advertising Exchange (Index) whether or not an advertisement has been served to the
same computer before
and if so, when the advertisement was served_
These cookies are not used by Casale Media to build
profile of a
user's behaviour nor are they used by Casale Media for the purposes of behavioural tracking or behavioural targeting:
They are used to facilitate retargeting at
campaign level. Retargeting is the process of serving an ad from
particular advertiser t0
user;
based on the fact that the user has previously visited the advertiser's website_
Retargeting occurs within the confines of
user-tO-advertiser
relationship, and is not available for general targeting on the Exchange_
Retargeting is not available for sensitive health-related topics.
Third party data
Casale Media may obtain data from third party companies for the purpose of informing ad selection. This data is supplied in aggregate form and
does not include any personally identifiable information (PII) _
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