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Oracle and BlueKai
Oracle Buys BlueKai
On February 24,.2014 Oracle announced that it signed an agreement to acquire BlueKai to extend the world's largest Marketing Cloud
with the leading Data Management Platform to personalize marketing programs and customer experience_
The transaction has closed.
BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online; offline and mobile
marketing campaigns with richer and more actionable information about targeted audiences BlueKais Data Management Platform
(DMP) centrally organizes
company's customer and audience data in the cloud to help implement personalized
marketing campaigns
across all channels and deliver better results and higher marketing ROI. BlueKai also runs the worlds largest 3rd party data
marketplace to augment
customer's proprietary data with actionable information on more than 700 million profiles:
Approximately
300 customers across multiple industries rely on BlueKai to maximize their marketing investment:
The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce; sales; service
social and marketing: Together; the Oracle Customer Experience Cloud enables
seamless and
rated exceptional customer
experience from the first touch point through the entire customer lifecycle_
The BlueKai team brings significant knowledge and capabilities to Oracle and is expected to continue
facilitating excellence in data-
driven marketing at Oracle:
integr