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Principles
About
Through our global research efforts_
ScorecardResearch collects data that assists companies around the world in providing products and services that better meet the needs of
consumers_
By analyzing general visitation patterns and conducting surveys
ScorecardResearch is able
help companies better understand the likes and dislikes of consumers_
Web Tags
Scorecard Research primarily collects data through the use of web tags
web tag
code placed by partners on their websites
collect information about general visitation patterns.
Web tags are commonly used by companies across the Internet to understand the visitation on their website
Cookies
In addition, the ScorecardResearch web
uilizes
cookie.
cookie
small amount of data, which often includes an anonymous unique identifier that is sent to your browser
from
web site and stored on your computers hard drive_
ScorecardResearch uses
combination of web tags and cookies to help websites count users who have visited and seen
page or various parts of
page. We require that ay website using our web tags include
notice about their use
collect anonymous traffic data and t0 state what choices are
available to users regarding the use of the information collected_
You can opt-out of participating
ScorecardResearch s web tagging market research by clicking here_
Surveys
From time
time, you may see
ScorecardResearch survey invitation pop-Up on your computer screen when you are visiting
participating web site
These surveys are intended t0
ask
questions about you and your Internet usage , but will never ask for ay personally identifiable information. You can choose whether You wish t0 participate and can opt-OUt from
receiving these surveys arany time
Additional Information
For more information about who
responsible for the privacy and security of your personal information and about our privacy program, please visit
n
comscore comlaboutprivacy.
Do Not Sell My Personal Information
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