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Internet trends and behavior ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data
they Iike about iL, and what they donL
ScorecardResearch collects data through from two main sources: surveys and web tagging For our surveys, we invite people on the
demographic and Internet usage information that we can use
refine our reporting: These surveys are always voluntary ad are neve
tagging; participaing websites agree t0 deploy
special code throughout their sites_ Again, no personally identifiable information is eve
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