Google Developers Search the Blog Return t0 Google Developers Latest Get Inspired Announcements Events Resources Transitioning Google URL Shortener to Firebase Dynamic Links Merch 30 , 2018 Posted by Michael Hermanto; Software Erigineer; Firebase We launched the Google URL Shortener back In 2009 as way to help people more easlly share links and measure traffic online, Since then; many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically; from primarily desktop webpages to apps, mobile devices; home assistants, and more: To refocus our efforts; were turning down support for goo gl over the coming weeks and replacing it with Flrebiase Dyranile Links (FDL) FDLs are smart URLs that allow you to serd existing and potential users to any location within an i0S, Android or web app; Were excited t0 grow and improve the product going forward. While most features of goo.gl will eventually sunset; all existing links will continue to redirect t0 the intended destination; For consumers Starting April 13, 2018, anonymous users and users who have never created short Iinks before today will not be able to create new short links via the goo gl consolle; If you are looking to create new short links, we recommend you check out popular services like Bitly and Owly as an alternative If vouhave ovisting noo al short links voucan continue to uSp all featurec of roo alconcole fora