sift Digital Trust & Safety Index: Content Abuse and the Fraud Economy Content abuse has played a role in e-commerce since the dawn of digital business: Discover how content fraud truly impacts your brand with new consumer insights and data derived from Sift's global network of online merchants READ THE REPORT Piyhem Sift collects data about you on this website, including by using cookies and other tracking technologies, for analytics, personalization, advertising and to enable certain functionality: Click here to learn more about the data we collect and here to learn more or change your cookie settings. Sift uses NextRoll for online behavioral advertising services. To learn more about NextRoll and to opt out of its data collection practices, please click here: NEW GARTNER REPORT: CREATE TRUST AND