schemaorg About Schemas Documentation Welcome to Schemaorg Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet; on web pages, in email messages; and beyond: Schema org vocabulary can be used with many different encodings, including RDFa; Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well- documented extension model. Over 10 million sites use Schema.org to markup their web pages and email messages: Many applications from Google, Microsoft; Pinterest; Yandex and others already use these vocabularies to power rich; extensible experiences. Founded by Google, Microsoft; Yahoo and Yandex Schema ora vocabularies are develoned