Google Developers Blog of our latest news; updates, and stories for developers Transitioning Google URL Shortener to Firebase Dynamic Links Friday; March 30, 2018 Posted by Michael Hermanto, Software Engineer Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically,