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Transitioning Google URL Shortener to
Firebase Dynamic Links
March 30, 2018
Posted by Michael Hermanto, Software Engineer; Firebase
We launched the Google URL Shortener back in 2009 as
way to help people more easily share links
and measure traffic online_
Since then, many popular URL shortening services have emerged and the
ways people find content on the Internet have also changed dramatically; from primarily desktop
webpages to apps, mobile devices, home assistants, and more_
To refocus our efforts
were turning down support for goo.gl over the coming weeks and replacing it
with Firebase Dynamic Links (FDL): FDLs are smart URLs that allow you to send existing and potential
users to any location within an iOS, Android or web app. We're excited to grow and improve the product
going forward. While most features of goo.gl will eventually sunset;all existing links will continue to
redirect to the intended destination
For consumers
Starting April 13,2018, anonymous users and users who have never created short links before today
will not be able to create new short links via the goo.gl console. If you are looking to create new short
links
we recommend you check out popular services like Bitly and Ow.ly as an alternative:
If you have existing goo.gl short links, You can continue to use all features of goo.gl console for a
period of one year; until March 30,2019,when we will discontinue the console: You can manage all
your short links and their analytics through the goo.gl console during this period.
After March 30, 2019,all links will continue to redirect to the intended destination: Your existing short
links will not be migrated to the Firebase console; however; you will be able to export your link
information from the goo.gl console.
For developers
Starting May 30,2018,only projects that have accessed URL Shortener APIs before today can create
short links_
To create new short links, we recommend FDL APIs. FDL short links will automatically