Google Developers Blog of our latest news; updates, and stories for developers Transitioning Google URL Shortener to Firebase Dynamic Search Links Friday; March 30,2018 Labels Posted by Michael Hermanto, Software Engineer; Firebase Archive We launched the Google URL Shortener back in 2009 as a way to help people more Subscribe easily share links and measure traffic online. Since then; many popular URL shortening services have emerged and the ways people find content on the Internet have also Google Developers YouTube changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants,and more_ Follow @googledevs To refocus our efforts, were turning down support for goo.gl over the coming weeks Visit Google Developers for docs, event info, and more: and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We're excited to grow and improve the product going forward. While most features of blog