DIGIDAY SUBSCRIBE LOGIN NEWS DIGIDAY PODCASTS EVENTS AWARDS VIDEO Digiday Member Exclusives MEMBER EXCLUSIVE MEMBER EXCLUSIVE MEMBER EXCLUSIVE '2020 has been the year of contingency DTC brands are rethinking their 'never-go- There wasn't huge shift TV upfront plans'= The new norms of marketing on-sale' rule market did not undergo expected overhaul this year For access to member exclusives; Subscribe to Digidayt LATEST NEWS DIGIDAY GLOSSY MODERN RETAIL BEYOND ADS None of this is celebrity for celebrity's sake How publishers are trying to scale virtual events with high-profile star power FUTUREOF WORK Clever about how we rest:As uncertainties drag into fall, agencies are facing burnt out and fearful workforce