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It's in the science, stupid!
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Joe Public United's group chief strategic officer; Laurent Marty; tackles the subject of
new age in
driving economic
Tourism
marketing
namely; the rise and growth of science-based advertising
Here, he describes how
activity in the informal
strategic planners should embrace essential
new insights in order to reach maximum efficiency
market
EVAN-LEE COURIE
through creative campaigns__.
How Iocal brands can
leverage their 'madlc
SA' status to ent
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