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Researcn Report
2021 State of the Press Release
Every Press Release Tells a Story, Doesn't It?
Find Out What We Learned When We
Analyzed More than 100,000
Comms professionels know the press release isa strongtool to help spreac
theirmessege, butthat strength lies in knowing whet it takes to craft a
compelling press release that grabs ettention and incites action: For our
nccrrect nfonationcea tneton
2021 Stete ofthe Press Release report,wve ana
more than 100,000 press
releases and spoke to some ind
pros tc understand how press releases
1 .
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ftinto their larger PR strategy We elso found some patterns PR pros
shoulc stick to when senc
releasesand some they snould breakto stand
out from the crowd:
How coes your press release strategy compare? Get this report tc find out;
You"Il alsc get answers to such questions es:
Wnicn wcrdlsdlo-henOSt viewed pressre easeshave r conmon?
Heytherel Wnat edyoutostop
How dlomutimedia assets impact engagemertwthpressrelease contert?
by today?
How have press Outreach levelschanged sircethestart of-he pardemic?
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