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Research Report
2021 State 0f the Press Release
Every Press Release Tells a Story, Doesn t It?
Find Out What We Learned When We
Analyzed More than 100,000
Comms professionals know the press release is a strong tool to help spread
their message; but that strength lies in knowing what it takes to craft a
Incorrect inforration? Clear the form:
compelling press release that grabs attention and incites action: For our
2021 State cfthe Press Release report; we analyzed mere than IOO,CCC press
releases and spoke to some industry pros to understand how press releases
Email:"
Company:*
fit into their larger PR strategy: We also found some patterns PR pros
should stick to when sending releases and some
should break to stand
out from the crowd.
First Name:*
Last Name:*
How doesyour press release strategy compare? Get this report to find out:
YouIl also get answers to such questions as:
Phone Number;
Country:"
Which words do the most viewed press releases have in common?
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How do multimedia assets impact engagement with press release content?
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How have press outreach levels changed since the start of the pandemic?
Job Role:*
Job Title:"
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