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ScorecardResearch;
service of Full Circle Studies, Inc
is part of the Comscore; Inc: market research community;
eading global market research effort that studies and reports on
Internet trends and behavior. ScorecardResearch conducts research by collecting Intemet web browsing data and ten uses that data to help show how people use the Internel; what
they Iike about it_ and what they don't:
ScorecardResearch collects data through from two main sources: surveys and web tagging: For our surveys, we invite people on the Internet to provide US with anonymous
demographic and Internet usage information that we can use tO refine our reporting: These surveys are always voluntary; and are never used t0 collect personal information. For web
tagging, participating websites agree to deploy
special code througncut their sites. Again, no personally identifiable information is ever transmitted by; or linked IO, the web tags_
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