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Research Report
2021 State of the Press Release
Every Press Release Tells a Story, Doesn't It?
Find Out What We Learned When We
Analyzed More than 100,000
Comms professionals know the press release isa strong tool to help spreao
their message, but that strength lies in knowing what it takes to craft a
Inccrrect infontation?Cealtnetorn
compelling press release that grabs attention and incites action. For our
2021 State of the Press Release report; we analyzed more than 1OQ,0O0 press
releases and spoke to some ind
pros to understand how press releases
Eld
ea
fitinto their larger PR strategy We also found some patterns PR pros
shoula stick to when sencing releases and some
should breakto stand
out from the crowd.
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How does your press release strategy compare? Get this report to find out:
You'll also get answers to such questions &s:
Fi 6 uua
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Whicn words dlc-he moSt viewed press releaseshave ir common?
Hey therel Wnat led you to stop
How do muitimedlia assets impact engagemertwith press release contert?
by today?
How have press Outreach levels changed sircethe Start of-he pardemic?
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