Google Developers Return to Google Developers Transitioning Google URL Shortener to Firebase Dynamic Links Kerch 30, 2618 Posted by Michael Hermanto, Software Engineer; Firebase We leuncf erl the Google URL Shortener back in 2009 as way to help people more easily share links and measure traffic online_ Since then; many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically; from primarily desktop webpages to apps; mobil devices,home assistants, and more To refocus our efforts we e turning down support for gOo gl over the coming weeks and replacing it with Firela- [~Vd (FDL) FDLs are smart URLs that allow YOu to send existing and potential users to any location within an iOS, Android or web app. We re excited to grow and improve the product going forward While most features of goo gl will eventually sunset; all existing links will continue to redirect to the intended destination_ For consumers Starting April 13,2018,anonymous users and users who have never created short links before today will not be able to create new short links via the io 'M+ yOl are ooking to create new short Iinks_ we recommend ycu check cut popular services like Eitlv and as an alternative If you have existing goo gl short links, you can continue to use all features of c0o € console for a period of one year; Unt | March 30,2019,when we will discontinue the consol You can manage all ycur short links and their analytics through the goo gl console during this period After March 30,2019, all links will continue to redirect to the intended destination_ Your existing short Iinks will not be migrated to the Firebase console; however; YOu will be able to export your link information from the goo gl console_ For developers Starting May 30,2018,only projects that have accessed URL Shortenei 4Fls before today can create short links To create new short links, we recommend FDL AFI FDL short links will automatically