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ScorecardResearch
service of Full Circle Studies; Inc-
is part of the Comscore Inc. market research community;
leading global market research effort that studies and reports on
Internet tends and behavior; ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data to help show how people use the Internet; what
they like about it and what they don"t
ScorecardResearch collects data through from two main sources: surveys and web tagging: For our surveys, we invite people on the Internet to provide US with anonymous
demographic and Internet usage information that we can use tO refine our reporting: These surveys are always voluntary; and are never used t0 collect personal information. For web
tagging; participating websites agree
dleploy
speciae
code throughout teir sites. Again; no personally identifiable information is ever transmitted by, or linked IO, the web tags
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