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ScorecardResearch;
service of Full Circle Studies, Inc
is part of the Comscore. Inc. market research communily;
eading global market research effort that studies and reports 0n
Internet trends and behavior: ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data to help show how people use the Interner; what
they like abour
and what they don't
ScorecardResearch collects data through from two main sources: surveys and web tagging: For our surveys
we invite people on the Internet to provide US with anonymous
demographic and Internet usage information that we can use to refine our reporting: These surveys are always voluntary, and are never used to collect personal information For web
tagging; participating websites agree to deploy
special code throughcut their sites. Again
personally idertifiable information is evel
transmitted by,
linked tO, the web tags_
earn more about ScorecardResearch and OUr market research programs.
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