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ScorecardResearch
service 0f Full Circle Studies
Inc; , is paft of the Comscore Inc; markel research communily
leading global market research efior Ihal studfes and reports on
Internet trends and behavior ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data t0 help show how people use the Internel what
they Iike aboul iL and what they don L
ScorecardResearch collects data through from two main sources: surveys and web tagging: For our surveys;
we invite people 0n the Intemet t0 provide US With anonymous
demographic and Internet usage information thatwe can use IO reiine our reporting: These surveys are always voluntary; and are never used [0 collect personal iniormation: For web
tagging; participating websites agree t0 deploy
special
code throughout tneir sites. Again
no personally identifiable information is ever transmited DY; or linked t0
the web tags.
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