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ScorecardResearch;
service of Full Circle Studies, Inc-
is part of the Comscore. Inc. market research community;
leading global market research effort that studies and reports on
Internet trends and behavior; ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data to heip show how people use the Internet; what
they like about it and what they don't
ScorecardResearch collects data through from two main sources: surveys and web tagging: For our surveys, we invite people on the Internet to provide US with anonymous
demographic and Internet usage information that we can use tO refine our reporting: These surveys are always voluntary; and are never used t0 collect personal information. For web
tagging, participating websites agree
deploy
special
code throughout tneir sites. Again, no personally identifiable information is ever transmitted by; or linked IO, the web tags 
Learn more about ScorecardResearch and our market research programs_
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