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ScorecardResearch;
service of Full Circle Studies, Inc
is part of the Comscore, Inc: market research community;,
eading global market research effort that studies and reports on
Internet trends and behavior: ScorecardResearch conducts research by collecting Interet web browsing data and then uses that data to help show how people use the Internet; what
they Iike about
and what they don't
ScorecardResearch collects data through from two main sources: sunveys and web tagging: For our surveys, we invite people on the Internet to provide US with anonymous
demographic and Internet usage information that we can use to refine our reporting: These surveys are always voluntary; and are never used t0 collect personal information. For web
tagging; participating websites agree
deploy
special code throughout their sites. Again, no personally identifiable information is ever transmitted by; or linked IO, the web tags_
Learn more about ScorecardResearch and OUr market research programs,
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