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ScorecardResearch;
service of Full Circle Studies, Inc-
is part of the Comscore, Inc: market research community;
leading global market research effort tat studies and reports on
Internet trends and behavior ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data to help show how people use the Internet; what
they like about it and what they dont
ScorecardResearch collects data through from two main sources: surveys and web tagging: For our surveys, we invite people on the Interet to provide US with anonymous
demographic and Internet usage information that we can use tO refine our reporting: These surveys are always voluntary; and are never used t0 collect personal information. For web
tagging, participating websites agree
deploy
special
code throughout teir sites. Again, no personally identifiable information is ever transmitted by; r linked IO
the web tags.
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