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About the DAA
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DIGIAADvEKTISINO ALLIANCE
About the Digital Advertising Alliance
The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups that together deliver
effective, self-regulatory solutions to online consumer issues_
About the Associations Participating in the DAA
4s
The 4A's is the American Association of Advertising Agencies, the national trade association of the ad agency business It represents
more than 1,100 member agency offices in the United States that employ over 65,000 people, offer a wide range of marketing communicatic
services, and place 80 percent of all national advertising: The management-oriented association helps its members build their businesses,
acts as the industry's spokesman with government; media, and the public sector: For more information, please visit WWWaaaa org:
aaf The American Advertising Federation; headquartered in Washington DC, acts as the "Unifying Voice for Advertising" The AAFis
oldest national advertising trade association,representing 40,000 professionals in the advertising industry: The AAF
a national network
200 ad clubs located in ad communities across the country: Through its 226 college chapters, the AAF provides 8,000 advertising students
real-world case studies
recruitment connections to corporate America The AAF also has nearly 100 blue-chip corporate members that
advertisers,agencies,and media companies, comprising the nation's leading brands and corporations. For more information, please visit
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