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About the DAA
TRLADYERTISINC ALLIANCE
Espaiiol
he Digital Advertising Alliance
Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups that together deliver
elf-regulatory solutions to online consumer issues_
Associations Participating in the DAA
e 4A's is the American Association of Advertising Agencies, the national trade association of the ad agency business It represents
1,100 member agency offices in the United States that employ over 65,000 people; offer a wide range of marketing communications
nd place 80 percent of all national advertising: The management-oriented association helps its members build their businesses, and
industry's spokesman with government; media, and the public sector: For more information, please visit WWWaaaaorg:
"he American Advertising Federation, headquartered in Washington, D.C_acts as the "Unifying Voice for Advertising" The AAF is the
onal advertising trade association, representing 40,000 professionals in the advertising industry: The AAF has a national network of
bs located in ad communities across the country Through its 226 college chapters, the AAF provides 8,000 advertising students with
case studies and recruitment connections to corporate America: The AAF also has nearly 100 blue-chip corporate members that are