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TaLADVERTISINO /LLIANCE
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the Digital Advertising Alliance
Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups that together deliver
self-regulatory solutions to online consumer issues.
Associations Participating in the DAA
1e 4A's is the American Association of Advertising Agencies,the national trade association of the ad agency business. It represents
1,100 member agency offices in the United States that employ over 65,000 people; offer a wide range of marketing communications
Ind place 80 percent of all national advertising: The management-oriented association helps its members build their businesses, and
industry's spokesman with government, media, and the public sector: For more information, please visit WWWaaaaorg:
The American Advertising Federation, headquartered in Washington; D.C_acts as the "Unifying Voice for Advertising:" The AAF is the
ional advertising trade association,representing 40,000 professionals in the advertising industry: The AAF has a national network of
Ibs located in ad communities across the country: Through its 226 college chapters, the AAF provides 8,000 advertising students with
Icase studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are
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agencies, and media companies, comprising the nation's leading brands and corporations. For more information, please visit