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Research Report
2021 State of the Press Release
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Every Press Release Tells a Story, Doesn't It?
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Comms professionals know the press release is a strong tool to help spread
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their message; but that strength lies in knowing what it takes to craft a
compelling press release that grabs attention and incites action: For our
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2021 State of the Press Release report; we analyzed more than 100,000 press
releases and spoke to some industry pros to understand how press releases
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fit into their larger PR strategy: We also found some patterns PR pros
should stick to when sending releases and some
should break to stand
out from the crowd.
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