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Research Report
2021 State of the Press Relcase
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Every Press Release Tells a Story: Doesn t Il?
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Find Out What We Learned When We
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Analyzed More than 100,000
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Comms professionals know the press release isa strorgtoolto help spread
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their message; butthat strength lies in krowing what it ta
to crait a
compelling press release that grabs attention and incites action For our
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2021 State cfthe Press Release report; We analyzed more than ICOCCC press
releasesard spcke to some industry pros to understand how press releases
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fit into their larger PR strategy We also found some patterns PR pros
should stick to when sending releases and some
shculd break to stand
cut from tne crowd.
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