Google Developers Transitioning Google URL Shortener to Firebase Dynamic Links March 30, 2018 Posted by Michael Hermanto, Software Engineer Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then; many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically; from primarily desktop webpages to apps, mobile devices; home assistants; and more To refocus our efforts, wete turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL): FDLs are smart URLs that allow you to send