[ransitioning Google URL Shortener to Firebase Jynamic Links arch 30 2018 Posted by Michael Hermanto, Software Engineer; Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then; many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically; from primarily desktop webpages to apps, mobile devices; home assistants; and more To refocus our efforts, were turning down support for goo.gl over the