Google Developers Return to Google Developers Transitioning Google URL Shortener to Firebase Dynamic Links Kerch 30, 2018 Posted by Michae Hermanto, Software Engineer; Firebase We 4'Ic k + | the Google URL Shortener back in 2009 as a way to help people more easily share lnks and measure traffic online Since then; mary popular URL hortening services have emerged arc the ways people find content on the Internet have also changed dramatically; from primarily desktop webpages to apps, mob devices; home assistants; and more To refocus Our efforts were turning down support for goo gl over the coming weeks and replacing it with Jwl1 {FDL} FDLs are smart URLs that allow You to send existing and potential users to any location within an iOS, Android or web app Were excited to grow and improve the product goirg forward While most features cf goo gl will eventually sunset all existing links will continue to redirect to the intended destination For consumers Starting Apr | 13,2018,anonymous Users ard users who have never created short links before today not be able to create new short links via the Ifyou are looking to create new short links we recommend ycU check out popular services like D arc aS an alternative; you have existing goo gl short links, You can continue to use all features of coc a comacle for a period of one year; Until March 30,2019,when we will discontinue the console You can manage all