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ScorecardResearch; a service 0f Full Circle Studles; Inc
Is part of the Comscore
Inc; markel research community,
leading global market research effont that studies and reports on
Internet tends and behavior ScorecardResearch conducis research by collecting Intemet web browsing data and Inen uses thal data t0 help show how people use the Interne , whal
they like about iL and whal they don [
ScorecardResearch collects data through from IWo main sources: surveys and web tagging: For our surveys, we invite people on the Intemet t0 provide US with anonymous
oemographic and Internet usage information thatwe can use tO refine our reporting: These surveys are always voluntary; and are never used t0 collect personal information For web
tagging, paricipating websites agree t0 deploy
special code throughout teir sites. Again; no personally identifiable informaton is ever transmitied Dy; Or linked 10,
the weD tags.
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