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ScorecardResearch;
service of Full Circle Studies, Inc
is part of the Comscore, Inc; market research community;
leading global market research effort that studies and reports on
Internet trends and behavior. ScorecardResearch conducts
esearch by collecting Interet web browsing data and then uses that data to help show how people use the Internet; what
they like about it and what they dont
ScorecardResearch collects data through from two main sources: surveys and web tagging: For our surveys, we invite people on the Internet to provide US with anonymous
demographic and Internet usage information that we can use tO refine our reporting: These surveys are always voluntary; and are never used t0 collect personal information. For web
tagging, participating websites agree t0 deploy
special code throughcut their sites. Again, no personally identifiable information is ever transmitted by, Or linked tO, the web tags
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our market research programs;
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