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ScorecardResearch,
service 0t Full Circie Studies; Inc-
is part 0f the Comscore; Inc. market researcn community;
leading global market research effort tnat studies and reports on
Intemet trends and behavior: ScorecardResearch conducts research by collecting Intemet web browsing data and then uses Ihal data to help show how people use Ihe Internel, whar
they Ilike about it and what they dont
ScorecardResearch collects dara through irom two main sources; sunveys and wed tagging: For our surveys
we invite people on the Internet to provide US With anonymous
demographic and Internet usage information that we can use (0 reline our reporting: These surveys are always voluntary; and are never used t0 collect personal iniormation: For web
tagging; paricipating websites agree t0 deploy
special code throughout their sites. Agaln; no personally identifiable information i5 ever transmitted Dy, or linked t0_
the web tags
Leamn more about ScorecardResearch and our market research programs